Have you ever wondered how an engagement ring with a diamond jewelry became a superstar of the world? No? Well I will tell you how.
Due to their beauty, strength and durability of diamonds for centuries they symbolized the eternal love of two people who have decided to marry. Being so beautiful this rock did even make engagements and weddings ring more beautiful creating such great combinations as asscher cut diamond engagement rings, asscher cut diamond engagement rings vintage.
People believed that the tradition of presenting engagement ring with a diamond originated in 1477, when the Austrian Archduke Maximilian gave Mary of Burgundy a diamond ring. It has become a tradition among representatives of royal families and wealthy classes, and in the next few centuries, it spanned the upper classes all over the world.
However, the presentation of an engagement ring with a diamond as an engagement symbol has become a really widespread tradition only when the stones have become more accessible to a wide range of people. It started in 1870 with the discovery of diamond mines in South Africa. These new sources of diamonds filled the market and led to the creation of conglomerate De Beers, manager of the international system of diamond supply. In the first decades of its existence, the dynasty flourished De Beers diamond sales in Europe, the US and other key global markets.
However, by the end of the 30s, when the US and most of Europe only came out of the Great Depression, while Europe was on the brink of World War II, the demand for diamonds has fallen to a record low and price on them were low to. Then the diamond magnate De Beers Sir Ernest Oppenheimer sent his son Harry in New York for talks with an advertising agency N.W Ayer. The plan was to convert the tastes of America, gravitated to small rocks of poor quality, and create the country a real luxury market, which would consume precious stones of better quality, are no longer in demand in Europe. The result of the joint efforts of Ayer and younger Oppenheimer was a campaign under the slogan "Diamonds are Forever", which helped turn the United States into the main world market of gem quality diamonds. The successful campaign also cemented status as a diamond stone for engagement ring in America.
Here are some interesting historical facts related to the engagement ring:
- The tradition of wearing an engagement and wedding ring on the fourth finger of the left hand is derived from the Greek belief in the fact that some in Vienna this finger, vena amoris (love Vienna) goes directly to the heart.
- In the Middle Ages, men often wore an engagement ring for the ribbon on the hat to always be ready to give his chosen girl.
- Ring engraved with love poems and messages were popular engagement rings from medieval to Victorian times.
- A popular style of engagement ring in the Renaissance was called the «Gimmel» or dual ring. The ring is usually consisted of two (or three) of interconnected rings: one wore a bride, another groom (and sometimes third bore witness). All three parts are connected on their wedding day in one engagement ring. It is a ring-gimmel with engraved inscription was used during the wedding in 1525 of Martin Luther and Catherine Bora.
- The smallest known in history has received a two-year engagement ring Princess Mary, daughter of Henry VIII, on the occasion of the engagement with the infant Dauphin of France, son of King Francis I, in 1518. The tiny gold ring Mary was inserted diamond.
- Asscher cut engagement ring and diamond band in the form of an oblong oval was popular at the time of Louis XVI (1754-1793) and remained in vogue for another 150 years.
- In XVII-XVIII centuries a popular motive for engagement and wedding rings were hearts. In these rings often were combined rubies (symbol of love) and diamonds (symbol of eternity).
- Despite the fact that diamonds are increasingly capturing the market of wedding jewelry with colored gemstones ring it was still very popular in the XVIII and XIX centuries. Often the first letters of the stones Names of any word or name of the donor: for example, the word «dearest» - the most expensive - is composed of the diamond (diamond), emerald (emerald), amethyst (amethyst), ruby (ruby), epidote (epidote ), sapphire (sapphire) and turquoise (turquoise).
- Queen Victoria's engagement ring (1819-1901) was a snake shape. The snake was a symbol of good luck.
- Tiffany solitaire ring with companies - a single diamond - came into use in the late nineteenth century.
- "Ring Princess" a kind of English engagement ring with three - five large diamonds in a line, were popular in the United States in the early twentieth century. Recently, three-stone back into fashion.
- In the early twentieth century, platinum was a popular metal in the production of engagement rings because of its strength and durability combined with a diamond. However, during World War II platinum was declared a strategic metal, and its use was limited to military objectives. This has led to an increase in the role of the yellow and white gold wedding jewelry.
- The well-known advertising campaign, "Diamonds Are Forever" contributed to the establishment of many of today's standards for diamond engagement rings, including the rule of "two monthly salaries," - believed that the prospective groom must spend two months salary on an engagement ring for the bride.